About Us

Hey, I'm Don Oswalt. 2x Ironman World Championship and 2x 70.3 Ironman qualifier. 

It all started with my first Ironman back in 2013, Ironman Florida.

I had an idea. 💡

Because I believe visualization, your words and your thoughts can make or break a race I grabbed a Sharpie pen and wrote inspiring words on my arms to set my mindset and my intention for my race day. 


Little did I know that I would need those inspiring words as race day progressed.

Have you ever felt like you could use a little (or maybe a lot) of inspiration during your race? 

This became my race day morning routine for a lot of races.

But there was just one problem.

I quickly realized that a good ol' Sharpie pen can only last so long through heat, sweat and lots and lots of water. And so by the end of an Ironman my inspiring words weren't quite as inspiring.

So, I had another idea and this one would stick (no pun intended).

I had an idea to create temporary race day tattoos with inspiring words and affirmations that could take the place of a Sharpie pen so I could use them to not only set my mindset and intention for my race, but I could also use them for inspiration during my race.

I wholeheartedly believe that my thoughts, my words and my belief in myself have played a huge part in how I show up to every single start line including my dream race, the Ironman World Championships. 

I want to inspire you to show up to each start line strong and ready to crush your race. I want to inspire you to set your intention for your race day. 

In the world of racing, where every second counts and every stride matters, you have the power to make an unforgettable impact with these two things… your beliefs & race intention.

My Race Tatts offers more than just temporary tattoos.

Experience a truly unique & inspiring way to set your intentions for your race with My Race Tatts. These easy peel off tattoos are designed with you in mind, An athlete that is not afraid to push themselves to get their best. 

We believe that reaching your best isn’t always about physical toughness, these powerful affirmations can boost your mental toughness and self-belief when your body wants to give up.

Whether you’re preparing for a triathlon, marathon, half, 10k, 5k or an ultra-marathon, My Race Tatts will inspire you to reach that finish line.

Designed & tested by athletes for athletes!  

Get yours today and start setting your intentions for your next race!