About Us
Hey, I'm Don Oswalt. 2x Ironman World Championship and 2x 70.3 Ironman qualifier.

My journey with My Race Tatts started back in 2013 at Ironman Florida, and it all began with a simple idea: words have power.
The Power of Words and Visualization
Before my first Ironman, I discovered that visualization and intention can make or break a race. I grabbed a Sharpie pen and wrote inspiring words on my arms to set my mindset for race day.
Little did I know how much I would need those words as the race progressed. That ritual became my race day routine, helping me stay focused, motivated, and resilient.
But there was a problem.
From Sharpie to Temporary Tattoos
Sharpie pens aren’t made to withstand hours of sweat, heat, and water. By the end of a race, my words often faded, and so did my inspiration.
That’s when the idea hit me: why not create temporary tattoos that could last the entire race?
These tattoos could replace the Sharpie, helping athletes like me not just set intentions, but carry that inspiration through the toughest moments of a race.
Inspiring Athletes, One Tattoo at a Time
I wholeheartedly believe that your thoughts, words, and self-belief shape how you show up at every start line. My Race Tatts was born to help you:
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Set your race day intentions
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Boost your mental toughness
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Stay inspired when your body wants to give up
Whether you’re running a marathon, triathlon, half, 10k, 5k, or ultra-marathon, My Race Tatts is designed to help you cross the finish line with strength and confidence.
Designed by Athletes, for Athletes
Our tattoos aren’t just motivational, they’re engineered for performance. Peel, apply, and go. Tested by endurance athletes, these tattoos withstand sweat, water, and the rigors of long races.
We believe that reaching your best isn’t just about physical strength, mental toughness and self-belief are equally crucial. My Race Tatts helps you cultivate both.
Join the Movement
Every race is an opportunity to push yourself, break barriers, and achieve your personal best. My Race Tatts gives you the tools to set your intention and stay motivated, mile after mile.
Get your My Race Tatts today and experience the unique power of words that last, because the finish line is waiting, and your mindset matters.
Our Products
At My Race Tatts, we believe inspiration should be as unique as you are. That’s why we’ve created a variety of temporary motivational tattoos to help you set your intentions, stay motivated, and shine at every race or event.
Our signature mantra tattoos are designed to help you focus, visualise, and set your race day intention. Each tattoo carries a motivational phrase that will keep you moving forward, mile after mile, whether you’re running a 5K or tackling an Ironman.
Add a touch of sparkle to your race day with our Glitter Freckle Tattoos. These subtle, shimmering accents are fun, eye-catching, and perfect for athletes who want to combine motivation with a bit of flair.
Bring some magic to your motivation with our Disney Inspired Collection. Featuring beloved characters and inspirational quotes, these tattoos are perfect for athletes who want a playful boost while staying focused on their goals.
For those who love a little extra shine, our Glitter Collection offers bold, dazzling designs that inspire confidence and energy. Perfect for race day or any activity where you want to stand out and feel unstoppable.
Nuestra colección Spanish Mantra Tattoos brings motivation to Spanish-speaking athletes or anyone looking for empowering phrases in another language. Set your intentions, stay inspired, and let your mindset guide you to success.
Not ready for skin? No problem! Our Stickers offer the same empowering messages as our tattoos but can be applied to water bottles, notebooks, helmets, or gear. Keep your inspiration visible wherever you go.
Frequently Asked Questions
What are My Race Tatts?
My Race Tatts are temporary tattoos with inspiring words and affirmations designed to help athletes set their race day intentions and boost mental toughness. They’re perfect for triathlons, marathons, 10Ks, 5Ks, and ultra-marathons.
How do I apply them?
Simply peel off the backing, place the tattoo on clean, dry skin, and press with a damp cloth for 30 seconds. Your tattoo is now ready to inspire you through your race.
How long do they last?
Our tattoos are designed to withstand sweat, water, and heat, lasting for the duration of your race, even Ironman distances!
Are they safe for my skin?
Yes! My Race Tatts are made with skin-safe, non-toxic materials suitable for all skin types.
Can I use them for other events or workouts?
Absolutely! While designed for races, they’re perfect for any activity where motivation and intention matter, including workouts, cycling, or training sessions.
Can I customize my tattoo?
Currently, we offer a curated collection of motivational designs tested and loved by athletes. Custom designs may be available in future releases, stay tuned!
Ready to Set Your Race Day Intention?
Your mindset can make all the difference on race day. Take your motivation to the next level with My Race Tatts temporary motivational tattoos and carry your inspiration from start to finish.
Get Your My Race Tatts Today and show up to every start line strong, focused, and ready to crush your goals.